Brian J Zikmund-Fisher, PhD, MA

 Brian Zikmund-Fisher, PhD, MA
Professor of Health Behavior and Health Equity, School of Public Health
Research Professor, Internal Medicine, Medical School
Email:
[email protected]
Available to mentor
Brian J Zikmund-Fisher, PhD, MA
Brian Zikmund-Fisher, PhD, MA
Professor
  • About
  • Qualifications
  • Center Memberships
  • Recent Publications

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    • About

    Dr. Brian J. Zikmund-Fisher is a decision psychologist whose research and teaching focus on improving medical decision making by patients and health professionals alike. He is an expert in health risk communication and design of interventions to support patient shared decision making. Dr. Zikmund-Fisher is Editor-in-Chief of the academic journals Medical Decision Making and MDM Policy & Practice.

    Qualifications
    • Ph.D. in Behavioral Decision Theory
      Carnegie Mellon University, United States
      2002
    • M.A. in Behavioral Decision Making and Economics
      Carnegie Mellon University, Pittsburgh, PA, United States
      1996
    • B.A. in Economics (Minor: Psychology)
      Swarthmore College, Swarthmore, PA, United States
      1991

    Center Memberships
    • Center Member
      Institute for Healthcare Policy and Innovation
    • Center Member
      AI and Digital Health Innovation
    • Center Member
      Center for History, Humanities, Arts, Social Sciences and Ethics in Medicine
    • Center Member
      Rogel Cancer Center

    Recent Publications

     See All Publications
    • Proceeding / Abstract / Poster
      Development of Audit-Feedback Reports to Promote Guideline-Concordant Thyroid Cancer Management
      Kao DD, Bacon EM, Bradley SE, Chen Y, Hawley ST, Zikmund-Fisher BJ, Rubyan MA, Pitt SC. 2026 Oct 1;
    • Journal Article
      Medical Maximizing Tendencies and Acceptance of Life Expectancy–Based Cancer Screening
      Brotzman LE, Kullgren JT, Malani PN, Solway ES, Kirch MA, Singer DC, Roberts JS, Zikmund-Fisher BJ. JAMA Network Open, 2026 Aug 5; 9 (8): DOI:10.1001/jamanetworkopen.2026.27395
      PMID: 42555043
    • Journal Article
      “When Should I Leave?”: The Effect of Impact Based Hurricane Wind and Storm Surge Emergency Alerts on Evacuation Intentions
      Ramasubramanian M, Zikmund-Fisher BJ. Weather Climate and Society, 2026 Jul 15; DOI:10.1175/wcas-d-25-0215.1
    • Journal Article
      AI Aversion: Do People Trust and Accept Artificial Intelligence Risk Calculator Recommendations?
      Ramasubramanian M, Zikmund-Fisher BJ. Medical decision making : an international journal of the Society for Medical Decision Making, 2026 Jul 31; 272989X261467775 DOI:10.1177/0272989x261467775
      PMID: 42535657
    • Proceeding / Abstract / Poster
      Surgeon Acceptability of an Intervention to Promote Use of Thyroid Lobectomy for Small, Low-risk Thyroid Cancer
      Xie S, Bacon EM, Zikmund-Fisher BJ, Rubyan M, Pitt SC. 2026 Apr 9;
    • Journal Article
      Differences Between Government, Consortium, and Private Database Stewards Impacting the Genomic Data Market: A Survey of U.S. Academic Genetic Researchers.
      Greene AK, Thomas JD, Jaffe K, Chen L, Ryan KA, Zikmund-Fisher BJ, Roberts JS, McGuire AL, Hendy K, Spector-Bagdady K. AJOB Empir Bioeth, 2026 Mar 6; 1 - 10. DOI:10.1080/23294515.2026.2632088
      PMID: 41790447
    • Journal Article
      Communicating Medical Numbers-Reply.
      Zikmund-Fisher BJ, Thorpe A, Fagerlin A. JAMA, 2026 Jan 26; DOI:10.1001/jama.2025.23400
      PMID: 41587051
    • Journal Article
      Current diagnostic approaches and challenges in the general emergency department evaluation of suspected pediatric appendicitis: A qualitative study
      Mangus CW, Parker SJ, Zikmund-Fisher BJ, Kharbanda A, Brooks M, Epstein HM, Guetterman TC, Griffin E, Joshi A, Judge B, Orman-Lubell H, Manojlovich M, Rice B, Sachwani G, Schrandt S, Speck KE, Mahajan P, Schoenfeld E. Academic Emergency Medicine, 2025 Jul 30;